Case Study: Enhancing Ori Artists Agency’s Website

Client Background

Ori Artists Agency, a leading talent management firm, approached our studio with concerns regarding their website. Despite their prominence in the industry, their online platform failed to effectively communicate their brand message and engage their target audience.

Challenges

Lack of clarity on website objectives and audience targeting.

Inefficient representation of business services.

Inconsistent tone of voice and messaging.

Poor user experience due to unnecessary pages and confusing navigation.

Neglect of the primary audience: the buyers.

Approach

Understanding Client Goals: Our initial focus was on comprehensively understanding Ori Artists Agency’s objectives, target audience demographics, and operational methods.

Prioritizing Services: We collaborated with the client to prioritize their business services and strategize their digital manifestation for optimal impact.

UX/UI Driven Design: Our design approach centered around fulfilling functional requirements while aligning with marketing strategies. Key decisions included:

Introducing better typographic solutions for enhanced readability.

Implementing a consistent tone of voice across the website to strengthen brand identity.

Enhancing microcopy for clearer communication and call-to-action prompts.

Removing unnecessary pages and adding new ones to address missing content.

Targeted Messaging: We shifted the focus of messaging to address the main audience: the buyers, rather than solely the talents represented by the agency.

Streamlining User Experience: To improve navigation and usability, we:

Eliminated duplicate action buttons to reduce clutter and confusion.

Introduced a package system for booking appointments, facilitating smoother interactions.

Ensured easy access to contact information throughout the website for seamless communication.

Outcomes

Clearer Brand Messaging: The revamped website now delivers clearer messaging, effectively communicating Ori Artists Agency’s value proposition to its target audience.

Enhanced User Experience: By addressing UX/UI concerns and streamlining navigation, we have significantly improved the overall user experience, resulting in increased engagement and retention.

Improved Conversion Rates: With a focus on the buyer audience and optimized call-to-action elements, the website is now better positioned to drive conversions and generate leads for the agency.

Conclusion

Through a strategic blend of UX/UI design principles and marketing insights, our collaboration with Ori Artists Agency has led to a transformative overhaul of their website. By aligning design decisions with the client’s goals and audience preferences, we have successfully enhanced brand visibility, user engagement, and ultimately, business growth.